How to Create a Company Page on LinkedIn?

Creating a company page on LinkedIn gives a business a professional space to present its brand, attract employees, publish updates and connect with potential customers. It also allows team members to associate their employment with an official company profile.

A LinkedIn company page is free to create, although paid advertising and premium features are available separately. The person creating the page must have an individual LinkedIn account and be authorised to represent the business.

How Do You Create a Company Page on LinkedIn?

To create a company page on LinkedIn, sign in to a personal LinkedIn account, open the For Business menu and select Create a Company Page.

Choose the appropriate page type, enter the company’s information, confirm that there is authority to represent the organisation and select Create Page.

The basic process can be completed in a few minutes. However, preparing the logo, company description, website address and other brand information beforehand makes it easier to build a complete and professional page.

What Is a LinkedIn Company Page?

A LinkedIn company page is a public profile created for a business, brand or organisation. It is different from a personal LinkedIn profile, which represents an individual.

The company page can display:

• The company’s name, logo and description
• Its website and contact information
• Business locations and industry
• Products, services and job opportunities
• Company news, articles, images and videos
• Employee profiles associated with the business

A well-maintained page can support recruitment, brand awareness, business networking and lead generation. It should reflect the same visual identity and messaging used across the organisation’s website and other marketing channels.

Businesses still developing their identity may benefit from establishing a clear brand strategy before completing the page.

What Do You Need Before Creating the Page?

LinkedIn requires every company page to be created and managed through an individual member’s profile. A business cannot create a standalone company login without an administrator.

Before beginning, the creator should have:

LinkedIn may also ask the creator to verify their relationship with the company through a workplace email address or another verification method.

Which LinkedIn Page Type Should a Business Choose?

LinkedIn presents different options when a new page is created. Choosing the correct type prevents unnecessary changes later.

Company

This is the correct option for most startups, limited companies, sole traders, agencies and established businesses. It creates the main LinkedIn presence for the organisation.

Showcase Page

A Showcase Page is an extension of an existing company page. It can be used to promote a particular product, service, department, initiative or customer group.

A business must already have a main company page before creating a Showcase Page. Most small businesses will not need one during their early stages.

Educational Institution

This option is intended for schools, colleges, universities and other recognised educational organisations. It includes features designed around students, graduates and academic communities.

How Can You Create a LinkedIn Company Page Step by Step?

1. Sign In to a Personal LinkedIn Account

The person responsible for creating the page should sign in to their normal LinkedIn profile. Page administrators do not receive separate company usernames or passwords.

The personal account should contain a real name, professional information and the creator’s current role within the business. An incomplete or newly created profile is more likely to encounter verification problems.

2. Open the Page Creation Menu

From the LinkedIn homepage, select the For Business icon in the top-right area of the screen. Scroll through the menu and choose Create a Company Page.

The wording or position of the option may vary slightly when LinkedIn updates its interface.

3. Select the Correct Page Type

Choose Company when creating the main profile for a startup or business. Showcase Page should only be selected when the organisation already has a main page and wants a separate presence for a specific part of the brand.

4. Enter the Company Identity

LinkedIn will request the company name and preferred public URL. The public URL usually follows this format:

linkedin.com/company/company-name

The URL must be unique. It should be short, easy to understand and as close to the official company name as possible. Avoid unnecessary numbers, abbreviations or location references unless they are part of the brand.

5. Add the Business Details

Complete the requested fields, including the company website, industry, organisation size and organisation type.

The website address should direct visitors to a professional, mobile-friendly page that clearly explains what the company provides. A suitable small business website builder can help a startup establish this online presence before it begins promoting the LinkedIn page.

6. Upload the Company Logo

Upload a square, high-quality version of the company logo. The image should remain clear when displayed at a small size because it will appear beside posts, comments and search results.

Avoid using a photograph, detailed banner or logo containing small text. Consistent branding makes it easier for customers to recognise the business across different channels.

7. Add a Short Tagline

The tagline should explain what the company does in a concise and specific way. Instead of using a broad claim such as “providing innovative solutions”, it should identify the service, customer or result.

For example:

Accounting software that helps UK freelancers manage invoices, expenses and tax records.

The tagline should communicate the company’s value without relying on exaggerated marketing language.

8. Confirm Authorisation

Select the verification box confirming that the creator has the right to act on behalf of the organisation. Company owners, directors, employees or authorised marketing partners may create the page, provided they have genuine permission.

9. Create and Complete the Page

Select Create Page and then open the page-building options. The basic profile may be live immediately, but it should not be promoted until its most important sections have been completed.

How Should the LinkedIn Company Page Be Completed?

Creating the page is only the first stage. An incomplete profile may appear inactive or unreliable when viewed by potential customers, employees and business partners.

The page should include a clear overview, cover image, website address, location and relevant business information.

Company Overview

The overview should answer four basic questions:

1. What does the company provide?
2. Who does it help?
3. What makes it different?
4. What should the visitor do next?

A practical structure would be:

[Company name] provides [product or service] for [target customer]. The business helps customers [main benefit] through [key approach or specialism]. Based in [location], it serves [geographical market or customer group].

The description should use terms that potential customers and jobseekers are likely to search for, but it should remain natural and readable.

Cover Image

The cover image occupies a prominent position at the top of the page. It can show the company’s product, team, workplace or brand design.

The image should not be overloaded with text. Important visual details should remain near the centre so they are not hidden when the image is displayed on different screen sizes.

Company Information

Check that the industry, company size, business type, founding year and location are accurate. This information helps LinkedIn categorise the organisation and may affect how it appears in searches.

Call-to-Action

Where available, add a suitable action such as visiting the website, contacting the company, requesting a service or learning more. The destination page should match the visitor’s intention instead of sending everyone to a generic homepage.

How Can Additional LinkedIn Page Administrators Be Added?

A company should avoid relying on one person to manage its entire LinkedIn presence. If that individual leaves the business or loses access to their account, page management may become difficult.

A super administrator can add another administrator by opening the page’s admin view, selecting Settings, choosing Manage Admins and then selecting Add Admin.

The person being added may need to follow the company page and have an eligible connection with the existing administrator. LinkedIn provides different levels of access:

At least two trusted people should normally have suitable administrative access. Permissions should be reviewed whenever employees or external agencies stop working with the company.

What Should a Company Publish First?

A new company page should have useful content before customers or employees are invited to follow it. An empty page provides little reason for someone to remain interested.

The first posts could introduce the company, explain the problem it solves and share the story behind its creation. Later posts can cover industry insights, customer questions, project results, company news, recruitment updates and practical advice.

Businesses should avoid publishing only promotional announcements. A stronger content mix educates the audience, demonstrates expertise and occasionally presents the company’s products or services.

The page can then become part of the organisation’s wider plan to advertise the business across search engines, social platforms and relevant industry channels.

How Can a LinkedIn Company Page Attract Followers?

Initial followers often come from the company’s existing network. Page administrators can invite relevant connections, while employees can add the organisation to their Experience sections and engage with its posts.

The company can also add its LinkedIn address to its website, email signatures, newsletters, recruitment pages and other social profiles. Employees should be encouraged to interact naturally rather than being expected to share every post.

Regular publishing is more valuable than posting heavily for one week and then abandoning the page. A manageable schedule of one to three useful posts per week may be enough for a small business.

The right frequency depends on the company’s resources and whether it has something worthwhile to communicate. Relevant marketing tools for startup businesses can help organise content ideas, publishing schedules and campaign performance.

How Can LinkedIn Page Performance Be Measured?

LinkedIn provides page analytics that help administrators understand how the profile and its content are performing. Useful measurements include:

• Follower growth
• Page views
• Unique visitors
• Post impressions
• Reactions, comments and shares
• Link clicks
• Audience characteristics
• Enquiries or website conversions

Follower numbers should not be considered in isolation. A smaller audience that contains potential customers, employees and industry partners may be more commercially valuable than a large but irrelevant following.

Businesses can combine LinkedIn analytics with website and enquiry data when measuring brand awareness. This makes it easier to determine whether the page is improving visibility or contributing to genuine business opportunities.

What Common LinkedIn Company Page Mistakes Should Be Avoided?

One common mistake is creating a page before checking whether the company already has one. LinkedIn may have an existing listing, or a former employee may have created a page previously. In this situation, the business should request access rather than create a duplicate.

Other problems include using an inconsistent company name, leaving the description unfinished, uploading low-quality branding and failing to appoint a second administrator.

Companies should also avoid copying every post from another social platform without adaptation. LinkedIn audiences generally respond better to professional insights, practical advice, business developments and meaningful workplace stories.

Why Might LinkedIn Prevent a Company Page From Being Created?

LinkedIn may display an error when:

• The personal account is less than one day old
• The creator does not have enough connections
• A page with the same name already exists
• The requested public URL is unavailable
• The creator’s workplace cannot be verified
• Too many pages have been created in a short period
• The browser has outdated cache or cookie data

The first step is to check whether an existing page represents the company. If no page exists, the creator should confirm their email, complete their personal profile, add their current employment and build more genuine connections.

If the requirements have been met, clearing the browser cache or trying a different browser may resolve the problem.

FAQs About Creating a LinkedIn Company Page

Is It Free to Create a Company Page on LinkedIn?

Yes. Creating and managing a standard LinkedIn company page is free, although advertising and premium features may involve additional costs.

Can a LinkedIn Company Page Be Created Without a Personal Profile?

No. Every company page must be created and managed through an individual LinkedIn profile with suitable administrator access.

How Many Connections Are Needed to Create a LinkedIn Company Page?

The personal profile creating the page must have more than one LinkedIn connection. A new account may also need to be active for at least one day.

Why Is LinkedIn Not Allowing a Company Page to Be Created?

Common reasons include insufficient connections, an unverified workplace, a recently created account or another page already using the company name or URL.

Can More Than One Person Manage a LinkedIn Company Page?

Yes. A super administrator can add other people as super admins, content admins, analysts or paid media admins.

How Long Does It Take to Create a LinkedIn Company Page?

The basic setup can usually be completed within 10 to 15 minutes if the company information, logo and website address are ready.

What Should Be Posted First on a New Company Page?

The first posts can introduce the business, explain its services, share its founding story and provide helpful information for its target audience.