Artificial intelligence is running wild right now. Or, at the very least, that’s what businesses are being told. Sure, millions of people are using AI apps to search the internet faster with its results ripped from sites that rely on clicks, but in the world of business, much of the promise is yet to be realised.
Now, a startup created almost by accident has earned itself an £8.45 million Series A funding round by creating a promising AI application for businesses. Already, it’s worked to bolster their former business, and now many are interested. It promises to deliver a growth engine that handles SEO, GEO targeting, website management, and ads.
Can Mega’s AI Platform Transform SMB Growth in the UK?
AI for the Tailored Approach
Most businesses have tried to optimise their websites for broad appeal and, in the case of selling sites, present the options most likely to generate interest higher up. In highly competitive digital industries like iGaming, some providers choose specific SEO-influenced layouts, like putting the best online slots at the top in a featured section.
This will include the new and exclusive games, followed by dedicated sections for branded games, new games, and then sections for the big-hitters, like the Big Bass series.
This way, the top of the page stays fresh, with new and exclusive games rotating in and out, presenting the latest ways to play and the games that separate it from its peers.
Right now, website presentation in this way is one of the preferred approaches. It gets to the point of what’s likely to be the biggest selling point.
However, as every customer has a different preference or need, the presentation won’t be of maximum appeal to all. It’s in this way that AI could help with website management.
For each account, based on website activity, an AI could present a tailored collection of games and present them in order of how appealing they are to that user.
It’d need to factor in a huge array of different elements to find truly similar options beyond theme and core mechanics, but such an AI web manager could prove very useful.
Mega Builds on Its Unintended Discovery
At the turn of the decade, the Mega founders were creating an entertainment platform. At this point, they started to play with AI tools like ChatGPT to try to grow traffic and increase customer acquisition. Quickly, their AI tools outperformed their more traditional marketing efforts, increasing organic traffic on search 100 times over.
After telling other founders of what they’d made, they saw a market vying for such a tool to become available. So, the entertainment platform was shut down, and their efforts pivoted to a focus on this AI business solution. They found that particularly SMBs don’t want an AI chat tool, but AI to attract and obtain more customers.
AI agents built within the Mega platform all go about their own tasks for website management and key marketing strategies. They execute end-to-end actions to continually seek improvements in results. Once applied, the system will create the plan, optimise it, and report back on its results.
It’s a promising proposition that could prove to be a useful tool for SMBs in search of an optimised approach to web management and marketing. How well the tool can personalise elements like ads and websites will ultimately decide how strong the tool is.
