YouTube is one of the biggest platforms, with billions of active users. That’s why creating engaging videos can help you introduce your startup to potential customers. On top of that, YouTube videos often appear in Google search results when optimized with the right keywords. So, don’t neglect this incredible opportunity offered in the online world.
In that sense, building a community around your startup using YouTube is incredibly powerful. But how do you make sure your content truly connects? Are you engaging with your audience in the comments once you have some free time? If not, consider doing it!
Experts say that by actively participating, you’re not just talking at them—you’re building YouTube communities. And, did you know that YouTube videos often rank higher in Google search results? This means more visibility for your startup. But what if your YouTube history gets cluttered?
Knowing how to turn off YouTube history or learning how to clear YouTube search history can keep your experience smooth and focused on creating great content. Below, you can learn how to build big and active YouTube communities step by step and take your startup to the next level. Keep reading!
Steps to Building a Community Around Your Startup Using YouTube
1. Discover Your Tribe
No matter what business you are launching, you must know your customers first. Without it, any effort won’t bring results and it will be just a waste of your precious time. So, speaking about your audience, what are they looking for? Moreover, what problems do they need to solve? These are basic questions that you must answer in the first place. When viewers feel understood, they’re more likely to return to your channel and engage with your brand.
2. Show Up and Shine
Marketing specialists have noticed long ago that people are naturally drawn to content that feels genuine. Nobody likes fake and unrealistic videos anymore. Anyway, you must have experienced it yourself as a consumer of some products, haven’t you? The same goes for your own business.
Therefore, let your personality shine through, don’t limit yourself in your self-expression. Share your story, the challenges you’ve faced, and the victories you’ve celebrated. Believe it or not, it can be very valuable to your audience. Thus, you will create a strong bond which, in turn, lays the foundation for a strong YouTube community page.
3. Share Knowledge
Regularly work on creating YouTube content that your audience finds valuable. Don’t be tempted to create entertaining content only. Of course, it might be easier at some point but your materials must bring value, they can’t be empty.
So, carve out some time to create tutorials, behind-the-scenes looks, or product demos. It’s one of the best investments you can make for your startup. Plus, it can be an ever-green content that helps drive sales.
4. Tell Stories
We all know that stories have a powerful effect on people. Nothing can excite us more than relating to someone’s story, psychologists say. Consequently, when you tell your brand’s story through YouTube videos, focus on the emotions you want to evoke. Remember that it’s not about facts at all. What’s more, facts are boring and not attractive for most people.
Instead, stories can create a lasting impact, so share anything from the excitement of a product launch to the resilience in overcoming challenges. Just be real and creative when helping your audience relate to you.
5. Create a Positive Feedback Loop
According to psychology experts, positive reinforcement is a powerful motivator for our actions. The good news is that you can use it in your business too. They say that a positive feedback loop encourages further engagement. You can achieve this in simple ways, just by:
- responding to comments;
- highlighting user-generated content;
- giving shout-outs in your videos.
Basically, these are easy actions that can bring big results. They take just a few hours a week maximum. So, don’t be fooled by its simplicity, listen to experienced experts in the field of marketing and reap the benefits of such an approach.
6. Analyze and Adapt
Finally, always be willing to adapt when building a YouTube channel. Otherwise, you won’t succeed at anything you do. Regularly analyze your content’s performance and your audience’s feedback. What’s working well? What could be improved? This will make your community strong and vibrant so that everybody is proud to be a part of it.
Final Thoughts
Psychologically, being part of a community can enhance the perceived value of a brand. Building a community around your startup taps into several psychological principles that can drive trust, loyalty, and growth. This fact can help your company grow its audience and make more sales in just a few weeks. Hopefully, the steps given above will help you gather many cool people around your business.
